Ruben Garcia

January 31, 2019 by Ruben Garcia

NM Poison Control buys PSA space at Highland high school and helps DECA Students fund state and national competition

The New Mexico Poison and Drug Information Center has been a program at the University of New Mexico College of Pharmacy since 1977. No new kid on the block here – but this long-standing community program and staple, is helping kids in the greater Albuquerque community, who are focused on helping themselves and the world around them.

Recently, the NMPDIC, which focuses primarily on poison prevention and professional education throughout the state and two phone services: poison help (for questions about and management for poisonings) and drug information (any questions about medications), chose to focus on a different kind of impact. They chose to purchase advertising from JohnnyBoards. JohnnyBoards is an “unavoidable” advertising company that aims to hang advertisements and information based postings in common public areas – this has been key in places like APS schools because these days, the majority of information and postings that are “dropped off” at schools, ultimately doesn’t get distributed, but recycled at best.

Why is that important? The money that they spent on the ads, $500 total to be exact, was passed directly through and to, students/members of the DECA program at Highland High School. DECA programs exist around the nation. They’re membership-based programs that allow young people in a high school setting to gain experience in entrepreneurial endeavors in the realm of marketing, business management, hospitality and finance.

It only seems fitting then, that JohnnyBoards, while speaking to local community members who were also connected to Highland High, and the DECA program, and finding out that their program needed support for means of fundraising to attend a national conference, JohnnyBoards chose to help in an innovative way.

The advertisement that primarily focuses on prevention and education based messaging on JohnnyBoards frames in and around common areas at Highland High, is being sold to community stakeholders that believe in the power of Albuquerque youth and supporting their dreams beyond the classroom.

Sound like something you and your business would be interested in? Contact Ruben Garcia of JohnnyBoards TODAY! As you can see, anyone can find a way to send their message, advertise and promote their service, and with a little bit of community-minded thought power, benefit something and someone beyond themselves. Cheers NMPDIC and JohnnyBoards – let’s hope it starts a trend.

For information on how to get involved or to help spread the word about this opportunity, email Ruben Garcia at: ruben@johnnyboards.com

January 10, 2019 by Ruben Garcia

FOUR YEARS IN AND READY FOR MORE! EATON MEDIA IS HERE TO SERVE YOU!

After taking a boot camp at Deep Dive Coding, Kirsten Eaton and Eaton Media took off. Eaton has been working in the “media space” for over four years now. Functioning as a service provider to JohnnyBoards and beyond – Eaton Media’s services include but are not limited to, the creation of websites and additional accompanying pages, management of social media for various clients in different sectors, and blog posting to keep things fresh.

When asked about what she enjoys most about doing “biz” in Burque, Eaton had this to say:
“I appreciate working and collaborating with ABQ’s businesses. We all are bringing a wide range of services to each other and help one another to learn and grow and strive.” We can appreciate that – how about you? Eaton Media seems to have it right, approach-wise, in terms of building an ecosystem here in Albuquerque that allows businesses small and large to benefit from knowing each other and aiming to do business with one another.

Media and the management of it can be an intimidating thing for many small and growing businesses. Capacity and skill set in an ever-changing market are things that are hard to maintain – this is where Eaton Media comes in; they’ll maintain it for you. They offer a range of services for varied prices. We asked for a list of some of the most popular services they provide. Here’s a quick reference to two of their most sought out services:

Social Media Management – $350/mo Social Media includes; Newsletter Marketing, flyers.
Website Management and Updates – with website creation ranging from $750 to $2500.

As you can see they can do it all – and they go big, but Kirsten made it a point to point out that their specialty is actually in the details as well, with an emphasis in graphic design, Eaton Media specializes in flier creation, for events all over the map. Their client base is wide spanning too, with a foot in the brewing industry, advertising industry and more – some Eaton Media clients include Nexus Brewery, The 377 Brewery, imbibe, and of course JohnnyBoards. Like the sound of all this? Get on board! With four years worth of work under their belt, the team at Eaton Media is ripe and ready for more. If you need help managing things beyond yourself – those things in the digital realm, get in touch with them, TODAY!

December 18, 2018 by Ruben Garcia

Taking things to 11 – When 10 Just Ain’t Enough

Do you have a business that is aiming to improve your presence in the ever growing realm of digital media? Do you need branding help – someone to help with your digital marketing, a flashy new functional website, or graphic design in terms of things big or small? Well, 11online does it all. They’ve been doing their thing for over 4 years in Albuquerque, for businesses far and wide. We got some time with these busy media makers to talk about what it takes to take on jobs in the world of dot com – they had some great things to say, about who they are, what they do, and what they can do for you.

From being what they would call an “agency advisor,” to handling all things tech support, and embedding their team within yours, this versatile business that operates with hours that fit your needs is definitely a team that you want on your team! With jobs that have been in the 250k range, too small and get it done for a thousand dollar kind of projects – 11online sees the opportunity in doing businesses with any business that needs or wants to utilize their services to improve their digital presence and enlarge their footprint.

11online is located in downtown Albuquerque – and an area they particularly enjoy catering to and housing their business in, because of the walkability to local bars, restaurants and coffee shops – makes sense, since food and beverage businesses are some of these guys most interested clients. Some of their clients to date include: Holistic Management International, Triberr, CheckUp & Choices, Rainbow Ryders, and of course JohnnyBoards.

11online has worked with JohnnyBoards for years, having first met at a Deep Dive Coding boot camp, the two businesses synced up and have been helping each other do good business in the Duke City ever since. Want some help from a versatile and skilled local outfit? Look no further than this team – when 10 just isn’t enough, they take it to 11.

Reach out and expand your reach. Bring in an expert to get the job done that you thought you had time for, and continually remind yourself that simply is not the case. Let 11online take the day to day business building off your plate so that you can focus on the real work, satisfying and delivering your product, experience, or brand to the public/consumer.

June 1, 2018 by Ruben Garcia

So You’re Lookin’ to “Advertise” – Here Are Some Thoughts About Questions to Ask and Expect when buying from someone who’s selling.

Advertising is tricky. Should you do online? Should you buy print advertising? What is reach? Who is my demographic? What is a brand promise? Questions upon questions – and we haven’t even got to the “real” questions yet…

Let’s do that. Here’s a quick reference to some questions you might ask when sitting across from someone selling you a bit of advertising. And – we’ve also included some questions said seller might have for you in return/conversation.

You might wanna ask:
What were some of the best ads you’ve seen and results?
Given your media – what are some of the wost ads you’ve seen as well?
These questions will quickly decide if the chosen type of media is right for you – does it fit your product, service, or clientele? Or is it just too much of a stretch…

Do you have contract limits and terms? If so, what are they?
Are there competitors of mine who buy advertising from you on this same form of media?
If so, who and what do they normally spend?

These might seem like questions that are “out of bounds,” or “off limits,” the reality of the situation is, you’re about to buy something with hard earned money from a business you are attempting to continue to build – that goal and aim deserves and requires well researched, considered, and informed decisions.

Any agency selling you a quality service will be happy to answer these questions – in fact, it should lend to their credibility and effectiveness to show you such data.

As part of the conversation the seller may ask you some questions as well. Many folks need to determine if you are in fact the “decision maker,” or if the “deal,” is going to require another meeting and more time.

They may ask:

What does your “media mix” include?
This is in reference to all the avenues you use to reach your current clientele/customer base. It may include but not be limited to referrals, promotional products, radio ads, outdoor ad placement, indoor billboards, websites, social media and more.

The questions above will often be accompanied by questions like:
How long have you’ve been operating?
What does your budget as an entire operation? And or does it currently include advertising? Being honest with your answers to these questions will allow a good salesperson to determine if his or her service can meet your needs and help you to grow your business. Questions about your “number” – the people you need to reach to consider an effort successful, are often tied to budget, but buying big, doesn’t always guarantee big numbers in return. When considering buying advertising it is important to take your time and make a sound decision.

In taking time on both sides – the seller might ask how long her or she should wait before circling back for an answer, and you have every right to ask how long their current offer is good for. It is a game, that should feel more like the beginning of a relationship/friendship, than something purely transactional.

When you’ve found this “media match,” you’ll know – and sometimes it takes time and trial and error. Note the helpful questions to ask and expect. Plan your budget now, and include a line item for advertising if your business doesn’t already have one. You’ll sure be glad you did.

October 17, 2016 by Ruben Garcia

JohnnyBoard’s Winning Video!

Ruben Garcia, JohnnyBoards indoor advertising and Javier Palomarez, the President and CEO of the United States Hispanic Chamber of Commerce (USHCC),

JohnnyBoard’s Winning Video earned a spot at The United States Hispanic Annual National Convention (USHCC), the largest gathering of Hispanic business leaders in America. Held from October 9-11 in Miami Beach, FL, at the Fontainebleau Hotel, the 37th Annual Convention is the country’s largest networking venue for Hispanic business and Fortune 1000 corporations interested in the Hispanic market. Over two-days, the National Convention affords Hispanic vendors and corporate buyers the opportunity to establish partnerships where business opportunities can flourish.

JohnnyBoards, Indoor Advertising, won a place at the table with a video about the value of Indoor advertising using bathrooms or washrooms as a great space for advertising corporate clients and social marketing clients. The USHCC actively promotes the economic growth, development and interests of more than 4.1 million Hispanic-owned businesses, that combined, contribute over $661 billion to the American economy every year. It also advocates on behalf of 259 major American corporations and serves as the umbrella organization for more than 200 local chambers and business associations nationwide. JohnnyBoards was proud to be giving the opportunity to present it’s video on Indoor advertising for corporate and social marketing in during the Tuesday Luncheon.

JohnnyBoards is a leader in Albuquerque’s Indoor advertising, providing local and national advertising services to small businesses.

JohnnyBoards would like to thank Thomas Fite and Michael Guastaferro with Inspire Studio Marketing, for producing JohnnyBoard’s Winning Video.

November 11, 2014 by Ruben Garcia

Please join me at today’s veterans ceremony. My father and brother were both veterans and I attend this event every year. Thanks for your service : Jesse Garcia Sr. , Jessie Garcia Jr.

http://www.cabq.gov/mayor/veterans-affairs/events/veterans-day-ceremony/