JohnnyBoards and Designated Drivers Working Together
to END DWI – Looking for Local Pubs and Bars to Partner
Through a Drink Coaster Pilot Project
JohnnyBoards Advertising and Designated Drivers on Demand came up with quite the idea for a partnership lately. We’ve all heard of Uber and Lyft; but have you heard of Designated Drivers on Demand? Many of us know who Clear Channel is but I bet you don’t realize you DO know what JohnnyBoards is too!
JohnnyBoards is a local in facility advertising business, whose signage is routinely seen in restrooms and public common areas above drinking fountains and otherwise in locally owned establishments. Designated Drivers on Demand is a locally owned ride home service for those Albuquerque residents who’ve had enough to drink on a night out on the town.
The two have combined forces for the means of good – to impact and help lessen DWI in Albuquerque. That’s right! JohnnyBoards and Designated Drivers on Demand are 2 local companies teaming up to reduce DWI.
They are asking or any bar, pub, and restaurant that serves alcohol to allow them to drop off coasters to remind customers to use Designated Drivers on Demand to get them or them and their car home. Neat idea right? Find a ride while enjoying a drink – because your drink is sitting on top of the advertisement – pretty smart.
This pilot program will also have effects on other aspects of Albuquerque’s crime problem; it reduces overnight theft rings that target cars left in parking lots overnight and eliminates the hassle of going back the next day to get their car.
Here’s how it works: Give JohnnyBoards and Designated Drivers on Demand your old/unused coasters and they will donate the coasters to nearby middle schools for art projects and a cash donation to help with wrap-around services such as bus passes, jackets and parent background checks so they may participate in student activities. As a trade, you will get the “ride offering” coasters in exchange, and everyone wins. This service is already operational in a number of local businesses – if you’re looking to get on the list, ready to help some kids, end DWI, and encourage responsible drinking, contact them today.
